I’m happy to report that I am now certified in Email Marketing! I have completed the HubSpot course curriculum and successfully passed the exam to earn the certification.
Here is what I Learned in a Nutshell
- How to develop captivating email content, copy, and design to enhance audience engagement and drive higher conversion rates.
- How to effectively create email campaign strategies through personalization and automation techniques.
- How to utilize email metrics analysis and perform A/B testing to facilitate data-informed decision making.
The Course Curriculum
- Email Marketing Strategy Fundamentals
- Understanding the Importance of Segmentation and Contact Management in Email Marketing
- Understanding Permissions and Deliverability
- Understanding the Power of Personalization and Automation in Email Marketing
- Understanding Design in Email Marketing
- Maximizing the Impact of Copy in Email Marketing
- Getting Your Audience to Take Action in Email Marketing
- Analyzing Your Marketing Emails
- Improving Your Email Marketing Through Testing